Just when you thought you were getting a handle on the law of advertising, marketing and promotions in printed media...Bam!...welcome to the Internet, social media and apps galore. Exposure city, worldwide.
Is it true or false, fair or unfair, deceptive or non-deceptive, proper or improper, a claim or a disclaimer, free speech or a felony? The choice is yours. It's dizzying, we know. Oh yeah, ignorance is no excuse.
We know advertising.
We know promotions.
We know games of chance and sweepstakes.
We know skill games.
Go do it, but do it right!